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OLIVENOL™ livin' contains a unique formulation of natural biophenols derived from the patented Olea europaea (olive) extract which is harvested from the pulp of organic olives. It offers remarkable free-radical protection and efficacy because its minute molecular size allows it to be quickly absorbed, distributed and metabolised in the body. |
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Although similar biophenols are found in the best extra virgin olive oil, its concentration in olive juice is 300 times greater. Therefore, the multi-action biophenol effect of just one capsule of OLIVENOL™ livin' is equivalent to consuming 4 to 6 ounces of the finest extra virgin olive oil.
On the ORAC (Oxygen Radical Absorbance Capacity) scale which measures the scavenging activity of antioxidant compounds against cell-damaging free radicals, OLIVENOL™ livin's patented olive extract has a value of 27,000 micromole TE/g. This is three times the value of both grape skin extract and epicatechin from green tea.
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The patented Olea europaea (olive) extract has high bioavailability and offers remarkable free-radical protection because its minute molecular size allows it to be quickly absorbed, distributed and metabolised in the body.
A human clinical study is conducted by the Health Research Studies Centre in Los Altos, California in 2003 to evaluate the dose effectiveness of OLIVENOL™ on plasma ORAC levels in 12 healthy human subjects, free from diabetes and other chronic diseases. The subjects were divided into two groups of 6 subjects each, each group consuming different levels of OLIVENOL™.
The results of this study is remarkable. The following chart showed that OLIVENOL™ significantly increased ORAC levels in the blood within 30 minutes after consumption consuming OLIVENOL™. In other words, OLIVENOL™ can be absorbed into the bloodstream very quickly to protect the body against the damaging effects caused by free radicals.
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